Music festivals attract millions of people. From Woodstock to Coachella, fans come from all over the world to see their favorite artists perform and create unforgettable memories with friends. From a festival’s perspective, how do they get fans to come back each year? Is it the music? Is it the user experience? In 2014 a group of researchers, led by Simon Hudson, found that when festival brands have strong engagement on social media with fans, it can lead to not only an emotional attachment towards the actual in-person experience, but also towards the brand itself online. The findings were published in the journal Tourism Management. From that research, here are three ways festivals create a loyal fan base through social media.
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2 Reasons To Love Spotify and Apple Music On Social Media (And 1 Reason To Not)
Alright, I’m sure we’ve all heard of these two powerhouse digital music streaming services. In my last post, I talked about three ways in which Spotify is winning on social media (and hey, I stand by that). But as my classmate Gab recently discovered, Apple Music is kind of killing the game too. Specifically, here are two reasons to love what Spotify and Apple are doing with their socials, and that one reason not to.
COM-536 Social Media Strategies 