Welcome to My Blog!
3 Ways Music Festival Brands Create a Loyal Fan Base
Music festivals attract millions of people. From Woodstock to Coachella, fans come from all over the world to see their favorite artists perform and create unforgettable memories with friends. From a festival’s perspective, how do they get fans to come back each year? Is it the music? Is it the user experience? In 2014 a…
2 Reasons To Love Spotify and Apple Music On Social Media (And 1 Reason To Not)
Alright, I’m sure we’ve all heard of these two powerhouse digital music streaming services. In my last post, I talked about three ways in which Spotify is winning on social media (and hey, I stand by that). But as my classmate Gab recently discovered, Apple Music is kind of killing the game too. Specifically, here…
3 Ways Spotify is Winning on Social Media
I pretty much live and breathe music. Pop. R&B. Rap. Country. Psychedelic Thrash Metal Rock. You name it! But perhaps the most intriguing thing I find is how artists market their music, and how companies are helping. It’s 2020 people; digital music and social media are insanely powerful. I recently audited Spotify, you know, one…
About Me
Hi! My name is Alyssa. Welcome to my blog! Here, I’ll talk to you a bit about social media, brand engagement, and how it all relates to my favorite thing in the world; music. In 2019, I received my undergraduate degree in music business at Berklee College of Music. Now I’m posted up in Philly,…
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COM-536 Social Media Strategies 