Music festivals attract millions of people. From Woodstock to Coachella, fans come from all over the world to see their favorite artists perform and create unforgettable memories with friends. From a festival’s perspective, how do they get fans to come back each year? Is it the music? Is it the user experience? In 2014 a group of researchers, led by Simon Hudson, found that when festival brands have strong engagement on social media with fans, it can lead to not only an emotional attachment towards the actual in-person experience, but also towards the brand itself online. The findings were published in the journal Tourism Management. From that research, here are three ways festivals create a loyal fan base through social media.
Read more2 Reasons To Love Spotify and Apple Music On Social Media (And 1 Reason To Not)
Alright, I’m sure we’ve all heard of these two powerhouse digital music streaming services. In my last post, I talked about three ways in which Spotify is winning on social media (and hey, I stand by that). But as my classmate Gab recently discovered, Apple Music is kind of killing the game too. Specifically, here are two reasons to love what Spotify and Apple are doing with their socials, and that one reason not to.
3 Ways Spotify is Winning on Social Media
I pretty much live and breathe music. Pop. R&B. Rap. Country. Psychedelic Thrash Metal Rock. You name it! But perhaps the most intriguing thing I find is how artists market their music, and how companies are helping. It’s 2020 people; digital music and social media are insanely powerful. I recently audited Spotify, you know, one of the biggest digital music streaming services. Specifically, here are three things that Spotify is doing right with their social media:
Read moreAbout Me
Hi! My name is Alyssa. Welcome to my blog! Here, I’ll talk to you a bit about social media, brand engagement, and how it all relates to my favorite thing in the world; music.
In 2019, I received my undergraduate degree in music business at Berklee College of Music. Now I’m posted up in Philly, earning a Masters degree in Communication at Drexel University. Quite simply, I want to learn everything there is to know about creating relationships with your audience, as both a musician and marketer. Let’s go on this adventure together!
COM-536 Social Media Strategies 